If it’s a shopping area or a street, include a few of the shops guests will find there and why they are special. For markets, mention whether they are year-round or not. For any shops, mention a traditional souvenir or a favorite product. Again, make sure to include links wherever possible.

Example:
Potter Street
Wherever is home to some of the best antique shopping in the county, and one visit to Potter Street will show you why. With ten independently owned curios, you’ll find everything from Chippendale chairs to kitschy seventies dishware.